Where Real Estate Meets Strategy
Cutting through noise, headlines, and hype to help South Bay homeowners make smarter real estate decisions. Market insights for Manhattan Beach, Hermosa Beach, and Redondo Beach.
Know Your Market
Real-time data for the three cities that define South Bay coastal living. Updated regularly with insights that matter to homeowners.
90266
Manhattan Beach
Median Home Price
$3.325M
YoY Change
+9.9%
Days on Market
64
90254
Hermosa Beach
Median Home Price
$2.1M
YoY Change
+5.2%
Days on Market
52
90277
Redondo Beach
Median Home Price
$1.46M
YoY Change
+1.2%
Days on Market
33
Data sources: Redfin, Zillow, CRMLS — Updated February 2026
Two platforms. One audience. Zero overlap.
Your 3,800 South Bay prospects receive content from both Substack and Flodesk. The cardinal rule: never send the same content through both channels. Each platform has a distinct voice, purpose, and content type.
Substack builds trust through insight. Flodesk creates reasons to start a conversation. Together, they move prospects from awareness to phone call — without ever feeling redundant.
Substack
Thought Leadership Engine
Long-form articles, market analysis, policy commentary, and demographic deep dives that demonstrate expertise and build trust.
Tone
Authoritative analyst and educator
Cadence
1 article per week (Tues/Wed)
Content Types
Long-form market analysis
Policy & economic impact pieces
Demographic & lifestyle stories
Data-driven local narratives
CTA Approach
Soft — "Subscribe for more"
Flodesk
Relationship & Conversion Engine
Short, personal, city-segmented emails that create reasons to start a conversation — leveraging your Manhattan Beach, Hermosa Beach, and Redondo Beach segments.
Tone
Trusted neighbor and advisor
Cadence
2 emails per month (alternating weeks)
Content Types
City-specific market snapshots
Just Listed / Just Sold spotlights
Personal notes & soft CTAs
Seasonal & event-driven content
CTA Approach
Direct — "Let's talk about your home"
Alternating weekly — your prospects hear from you every week without duplication
Real estate is never just a transaction — it's a life move
I focus on what actually moves housing markets: policy, demographics, interest rates, and human behavior — and I translate those forces into clear, practical insight for South Bay homeowners.
"Whether the market is accelerating, cooling, or stuck in transition, my approach is grounded in clarity, data, and perspective — not fear or salesmanship."
Market Analysis
Data-driven insights for every South Bay neighborhood
Policy Impact
How legislation and rates affect your home's value
Demographics
Tracking the forces reshaping who lives where
Local Expertise
Serving the South Bay Beach Cities since 1989
Alternating Channels, Consistent Value
Substack and Flodesk alternate weekly — your 3,800 prospects hear from you every week through a different channel, with different content, serving different purposes. Social media amplifies both.
Week 1
Substack
Thought Leadership
Manhattan Beach Price Divergence: Why Some Homes Sit While Others Sell in a Week
Long-form market analysis published on Substack — delivered automatically to 3,800 subscribers
Social Media
Carousel with key stats, 60-second Reel summary, LinkedIn professional post
Week 2
Flodesk
Relationship & Conversion
What Sold in [Your City] This Month
City-segmented Flodesk email with recent sales data, personal observations, and soft CTA
Social Media
"3 Questions to Ask Before Selling" carousel, Quote graphic from last week's article
Week 3
Substack
Thought Leadership
Mortgage Rates at 6%: Is This the 'New Normal' for South Bay Buyers and Sellers?
Policy & impact analysis published on Substack — delivered automatically to 3,800 subscribers
Social Media
Infographic carousel on rate impact, LinkedIn discussion-starter, 60-second Reel
Week 4
Flodesk
Relationship & Conversion
What I'm Seeing on the Ground This Month
Personal note email with market observations, just-sold highlight, and soft CTA to schedule a call
Social Media
Listing spotlight carousel, neighborhood walking-tour Reel
The Next 9 Stories
Each Substack deep dive is paired with a complementary Flodesk email — ensuring every topic reaches your prospects through both channels with distinct, non-overlapping content.
Local Market Analysis
Substack
Manhattan Beach Price Divergence: Why Some Homes Sit While Others Sell in a Week
Flodesk
"What Sold in [Your City] This Month" — city-segmented sales roundup
Substack
The "80-Day Dilemma": Why South Bay Homes Are Taking Longer to Sell and How to Price Correctly
Flodesk
"The One Mistake I See Sellers Make Every Spring" — personal insight + CTA
Substack
Redondo Beach vs. Hermosa Beach: Which City's Real Estate Is Performing Better in 2026?
Flodesk
"Just Listed / Just Sold Spotlight" — featuring a current or recent property
Policy & Economic Impact
Substack
Mortgage Rates at 6%: Is This the "New Normal" for South Bay Buyers and Sellers?
Flodesk
"What I'm Seeing on the Ground" — personal market observations + soft CTA
Substack
Trump's War on Wall Street Home Buyers: Will It Actually Help Main Street in Manhattan Beach?
Flodesk
"3 Questions Every South Bay Homeowner Should Ask Before Selling in 2026"
Substack
The Hidden Costs of Selling: Beyond Commission — What Every South Bay Homeowner Needs to Budget For
Flodesk
"A Quick Note About What's Happening on Your Street" — hyper-local update
Demographics & Lifestyle
Substack
PublishedThe "Silver Tsunami" That Wasn't: Why South Bay Boomers Are Staying Put
Flodesk
"Spring Preview: What I'm Watching in [Your City] This Season"
Substack
From the South Bay to... Where? Tracking the Top Relocation Destinations for Local Downsizers
Flodesk
"Your Neighbor Just Sold — Here's What It Means for Your Home's Value"
Substack
The Rise of the Luxury Townhome: A New Era for South Bay Living?
Flodesk
"Mid-Year Check-In: How the Market Has Shifted Since January"
From Insight to Inbox — Two Paths
Each week alternates between Substack thought leadership and Flodesk relationship-building. Both paths flow through the same proven system — research, create, distribute, engage.
Research
Deep analysis of market data, policy shifts, and demographic trends specific to the South Bay Beach Cities.
Create
Substack weeks: long-form article. Flodesk weeks: city-segmented email with personal insights and local sales data.
Distribute
Repurposed into carousels, reels, LinkedIn posts, and Facebook content — each platform gets tailored assets.
Engage
Conversations start. Pipeline signals are tracked. Relationships deepen into trust and listings.
Your Real Estate Insider
Market analysis, policy insights, and honest perspective on what's really happening in the South Bay — delivered to your inbox.
What's Your Home Really Worth?
Online estimates miss the nuances that define South Bay property values. Get a personalized market analysis based on real local data, recent comparable sales, and neighborhood-level insight.
Request Your Free Analysis30+
Years of South Bay Experience
3
Beach Cities Covered
$3M+
Typical Home Value
24hr
Response Time
Thinking about your next move?
Whether you're considering selling, curious about your home's current value, or just want to understand what's happening in your neighborhood — I'm here to be a sounding board. No pressure, no pitch. Just honest insight.